Our trailer and my magazine cover and poster do work together as part of an advertising campaign. Stills from our trailer reflect the types of images in the magazine cover and the poster. The photograph used for the magazine cover is an image from a scene in our trailer anyway, to give the audience a taste for the movie.
The usual horror conventions are in both our trailer and ancilliary texts. Very low lit lighting to connote the fear of the unknown, we can't see what is lurking in the darkness, the villain could appear at any second or already be there watching the victims.
Typical mise en scene of horror, ordinary school/college location in the beginning so that the audience feels a sense of ease because nothing bad should happen in such a normal area. In our trailer, saying Bloody Mary three times doesn't appear to work and the friends walk off. Just because it is a horror movie, the audience can tell something bad is going to happen. The friend saying "see I told you nothing would happen" appears to be famous last words, because after these words are spoken, bad things start to happen. It seems like the worst things are happening to the friend that said nothing was going to happen, she gets possessed and becomes the evil Bloody Mary who tries to kill her best friend and various others.
Obviously for my magazine cover the main feature is Bloody Mary which is the biggest anticipated movie. The photograph used for the cover doesn't look as scary as the photo for my poster, however because it is so dark and the villain is only a dark figure at the top of the stairs it appears to be quite terrifying. The fact that Bloody Mary is positioned at the top of the stairs makes her look in charge and evil, making the audience, who is placed in the eyes of the victim, feeling small and helpless.
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This is MUCH too short, obviously. You need to explore how the poster and trailer WORK TOGETHER to reinfoce the central advertising components of your campaign, or how they may sometimes fail to do this. DETAILED comparative ANALYSIS here. It would be worth adding visuals: stills from the trailer alongside crops of elements of your poster if they show this reinforcement taking place. Things you could improve upon are worth exploring. Then you need to consider your mag cover as a product generated by the PUBLICITY component of a campaign, and how this might occur. You have to show that you understand THE ROLE OF THE DISTRIBUTOR and the three componesnts of a campaign – advertising, promotion and publicity. The FDA website, launchingfilms.tv is a useful resource.
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