What have you learnt from your audience feedback?

When people in the age group of 15-25 (the target audience for the movie) were interviewed and asked what they thought of our horror trailer, these were the responses:

Good points:
The beginning scene in the toilets were age appropriate, setting the scene in college toilets made it seem very ordinary and everyday, as if nothing could go wrong. Our inter-titles grabbed the viewers' attention and looked professional. Good soundtrack it was quiet and calm in the beginning when nothing bad was happening, but when the action kicked in the music became faster paced and tense. The shot of Bloody Mary coming down the stairs at the end reminded someone of a scene from Texas Chainsaw Massacre, which they thought worked well. How Bloody Mary dissapeared in the scene with the swinging light worked well because it was quite scary and well edited. Close ups of the taps with blood on them and how all the taps were turned on at once. Turning a normal college environment into a horrific scene.

Bad Points:
In the beginning when the two girls are standing at the mirror, when the friend says "see I told you nothing would happen" it is quite difficult to hear because the audio is quite bad quality. The music also fades too quickly at the end, should carry on until the hissing sound of Bloody Mary has ended. The shot of the two girls running seems quite bad quality, as if it is too bright and should be darker to appear more horrific. Cuts should also be faster paced to the music, the music is quite fast but there is not enough action to match it. The outside shots don't fit in very well with the storyline. The action should continue to be shot inside because that was where they were in the beginning, instead of confusing the audience, wondering why they outside and what has happened.