In what ways does your media product use, develop or challenge forms and conventions of real media products?

Dawn of the dead screenshot uses a shaky cam to make it look like we are running after or with them. The quality is blurry and slightly distorted making us feel uneasy.
Friday the 13th screenshot showing a close up of the lights turning off, similar to the close up of the lights in our trailer which show them turning on.
Another screenshot from Friday the 13th, a close up of the 'monster's feet walking to his victim. Similar to the shot we used but it is of the victim running away from Bloody Mary.
Texas Chainsaw Massacre low angled shot of the villian throwing someone down the stairs, similar to our low angled shot also of the villian in our trailer.
Mirrors screenshot similar to ours because they are both showing the changes in the victim that can only be seen in the mirror, not in real life.
Another screenshot from Friday the 13th showing a close up of the victim hiding from the villain, both dark with only a bit of natural light so we can see the fear on their face. This also makes us identify with the victim and feel scared for them but also like we are hiding with them because the camera is on their level. The other screenshot below it shows a super close up of one facial feature, ours showing the victim in their normal everyday life, the Friday 13th screenshot showing when the villian attacks and the fear begins.
My Bloody Valentine screenshot showing the silhouette of the villian about to attack. In our trailer it looks as if we are looking from the point of view of the victim who has been injured and is about to be attacked by Bloody Mary. My Bloody Valentine screenshot is more clear about what is about to happen because we can see the villian and the victim in the shot.
In all of the horror screenshots, from out trailer and real movie trailers, the typical horror conventions are in place. Mise en scene is low lit when the villain is about to attack the victim, making the audience scared because we are unable to see where the villain is coming from. The still from our trailer against the still from Dawn of the Dead shows the monster running after the victims, or the camera in the view of another victim running away with them. The scene is distorted and the camera is shaky, making the audience uncomfortable and either scared for the victims because the monster is right behind them, or scared because we are also running from the villain.
In our teaser trailer we decided to reveal the villain, but our villain (Bloody Mary) appeared to be the main protagonist's friend, possibly possessed by Bloody Mary in some scenes. Originally we just had the same actor playing the friend and Bloody Mary because we wanted the audience to wonder why the same person was the friend and the villain, was it because she was possessed by Bloody Mary? Eventually we thought it became unclear when we saw the final trailer ourselves and it just looked like we couldn't find anybody else other than the friend character to play Bloody Mary. During our class viewing of our trailer, someone commented on how they thought it was interesting that Bloody Mary was also played by the friend, as if she had been possessed, which was exactly what we wanted.
The music we used kept up with the pace of the action in our trailer, for example the music sped up and got louder towards the end when there were quicker cuts of action happening. The intertitles flashed up more often towards the end as well when Bloody Mary was seen, making sure that the audience was still engaged with what was going on in the trailer, but also being more aware of the Bloody Mary legend.